Dixons Carphone upgrades 'Message at Till' capabilities

Ecrebo, the point of sale marketing specialist, has announced a five-year contract with Dixons Carphone, Europe´s specialist electrical and telecommunications retailer and services company, the company said.

The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon program by implementing Ecrebo´s advanced ´Message at Till´ solution across all 450 of its megastores.

After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution´s sophistication and precision, allowing for better consumer targeting and personalization. Ecrebo´s ability to meet Dixons Carphone´s requirements for flexibility, both in its capability suite and deployment timelines, was another key factor in selecting Ecrebo.

Using Ecrebo´s ´Message at Till´ solution, Dixons Carphone will immediately have access to more advanced promotional campaigns to create personalized and engaging messaging for their customers. Ultimately, Ecrebo´s technology will enable Dixons Carphone to deliver on their ambitions to ensure their promotional offers are connected across all their channels.

Ecrebo is a point of sale marketing specialist that enables retailers to deliver targeted offers to customers at the checkout alongside their receipt or digital receipt. With over 90% of transactions occurring in-store, Ecrebo´s POS-based technology opens up a marketing channel with unparalleled reach and precision: it enables retailers to deliver targeted marketing communication, specifically tailored to their customers. In turn, customers benefit from getting relevant offers and incentives delivered in a convenient and non-intrusive way. Ecrebo powers point of sale marketing for brands including Waitrose, M&S and PANDORA.

Dixons Carphone plc is Europe´s specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Team Knowhow.