Southwest Airlines Co. (NYSE: LUV) and Discovery Channel are teaming up to bring television´s most anticipated summer event, Shark Week, to new heights, the company said.
Southwest revealed a Shark Week- themed 737-700 aircraft with an all new, larger-than-life underwater scene depicting five shark species along the fuselage. The plane will fly the skies as part of the Southwest fleet through Aug. 31, 2017, as millions tune in to Discovery´s Shark Week airing July 23 through July 30, 2017.
While Shark Week fans anxiously await the July 23 premiere of Shark Week, Southwest Customers are getting in on the jawsome action early. Continuing throughout the summer, Customers onboard WiFi-equipped aircraft can enjoy a pre-premiere episode of African Shark Safari through Southwest´s onboard entertainment portal via the Shark Week ondemand Channel. Customers flying during Shark Week can tune-in live via the entertainment portal live TV on Discovery Channel July 23 through July 30. Southwest and Discovery will also host a surprise takeover on a special flight to kick off Shark Week!
In its 47th year of service, Dallas-based Southwest Airlines (NYSE: LUV) operates a network of 101 destinations in the United States and nine additional countries with more than 3,900 departures a day during peak travel season.