Digital Element, Discovery to enhance video rights accuracy with location-based technology

Digital Element, the global geolocation data and services provider, has announced that global media company, Discovery Inc., has adopted its NetAcuity hyperlocal IP geolocation technology, to ensure the right people see the right content and remain compliant with geographic rights across Europe, the company said.

Discovery has a global reach of more than three billion viewers across more than 220 countries and territories and is home of TV offerings including Eurosport, Discovery Channel and Animal Planet, to name a few. The internationally renowned brand reaches audiences across screens through digital-first programming from providers including Group Nine Media, Discovery VR, and Eurosport Player.

European telecommunications companies often operate across numerous territories and distribute IP addresses to multiple regions, which can make the management of geographic TV rights complex. By adopting Digital Element´s IP intelligence solution, NetAcuity, which enables the identification of the precise location of their viewers, Discovery can permit access to content where it is permitted and restrict access where it is not.

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives–from desktops to mobile devices. Visit http://www.digitalelement.com for more information.

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global provider of real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains.