DHL, the world´s logistics provider, has signed on as the new title sponsor for a new racing series – DR1 presents the DHL Champions Series, Fueled by Mountain Dew, the company said.
This new racing championship is organized by DR1 Racing, the premiere drone racing organization that is bringing together top pilots and racing teams to compete at exhilarating locations throughout the world, including the Post Tower in Bonn, Germany, the headquarters of Deutsche Post DHL Group.
This October and November the races will be broadcast and streamed online globally by Eurosport, Fox Sports Asia and Twitch.TV, potentially reaching more than 300 million homes.
This new racing series gives DHL the opportunity to continue to extend its leadership position in the development of drone technology, which has a vital part in the future of logistics, as well as elevate the DHL brand to a broader audience of businesses and consumers through a thrilling new sport. Locations for the first season of the DHL Champions Series are expected to include the United States, Germany and Ireland. DR1 events are already broadcast in more than 100 countries.
DHL has been developing and testing its Parcelcopter for more than four years for deliveries in geographically ambitious areas. It has successfully deployed the Parcelcopter for fully automated deliveries in severe, high-altitude and weather conditions in the Bavarian Alps as well as to remote locations on German Ocean islands, and as such integrated into the overall logistical processes of the DHL Parcel unit. For its engagement in this area of research the Group also received the “German Mobility Award 2016” (Deutscher MobilitÃ¤tspreis 2016).
DHL Supply Chain has deployed drones in Mexico and Brazil for security surveillance, monitoring sites and assets for theft and damage. Drones can also be used as aid deliveries as part of disaster relief missions after natural disasters.
Joining DHL and Mountain Dew as sponsors of the Champions Series are Air Hogs, makers of the official DR1 Micro Race Drone and FPV Race Drone, and the US ARMY, which is sponsoring DR1´s Twitch Channel program, “DR1 Drone Tech” which airs before each race.
DHL is the global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management.