Demandbase names new SVP of engineering

Account-based marketing (ABM) company Demandbase said that George Rekouts has joined as senior vice president SVP of engineering.

Rekouts brings extensive experience running engineering teams in the marketing ecosystem, having held leadership positions at a variety of companies including xAd, Efficient Frontier, Adobe, MediaPlex and Value Click.

Demandbase enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel.