DeltaDNA names new VP of business development for North America

deltaDNA said it has appointed David Zemke as its VP of business development, responsible for building the deltaDNA brand across North America.

The role will see Zemke help to build awareness of deltaDNA within North America and develop its existing team in San Francisco. He will also be responsible for growing deltaDNA´s client base of games publishers and developers within the region.

DeltaDNA improves player engagement and lifetime value in free-to-play games. Its platform uses advanced data mining and predictive modelling to identify and segment different player behaviors. Through this insight, players can be individually targeted in real-time. Personalized experiences are created that increase retention and revenues.