Delta (NYSE: DAL) has partnered with design company Alessi to curate a modern, stylish, and functional collection of service products and tableware, which will appear in flight beginning April 1, the airline said.
The Alessi for Delta products include flatware, crystal glassware, new bone china, stainless steel serving pieces, tabletop accessories such as napkin rings and salt and pepper shakers and trays.
Delta´s serviceware enhancements are part of the airline´s multi-billion dollar investment in the customer experience that includes a cabin modernization program featuring new seats, seatback entertainment systems with free entertainment, high-capacity overhead bins, access to Wi-Fi on nearly all flights, complimentary meals in the Main Cabin on select flights, upgraded free Main Cabin snacks, chef-curated meals in Delta One, a seasonal wine program, and more.
Delta has also made significant investments in the customer experience on the ground, in addition to plans to add nearly 250 new aircraft to its fleet in coming years. These include new Delta Sky Club locations in Denver, Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis/St. Paul, airport enhancement programs in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of an enhanced boarding process in Atlanta.
Delta will bring Alessi´s one-of-a-kind pieces to its premium cabins, including Delta One, First Class and, in late 2017, Delta Premium Select. This marks the first time the design company, known for innovative and unique designs, has appeared in flight with a major airline with such a comprehensive program.
The Alessi for Delta Collection of 86 unique serviceware pieces marks the first major airline collaboration for the design firm. Delta and Alessi have collaborated closely since 2015 to develop one-of-a-kind pieces for Delta One that bring the customer experience to new heights.
Delta Air Lines serves nearly 180 million customers each year. Delta and the Delta Connection carriers offer service to 323 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry´s leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic.