Delta Air Lines´ (NYSE: DAL) said it will refresh and enhance its on-board serviceware in Delta One and First Class, using a network of designers at Alessi to create a signature line featuring a modern and functional design.
Customers will see the product of Delta´s tie-up with Alessi come to life on board in 2017. Click here for a sneak peak.
The partnership brings together the stylish and contemporary designs that made Alessi a celebrated and iconic brand with Delta´s efforts to redefine the in-flight experience through thoughtful innovation.
The enhancement to Delta´s serviceware comes as the airline continues to make evolutionary and meaningful enhancements to the experience it offers on board, including partner chef-created menus that reflect local and seasonal flavors made with fresh ingredients sourced from independent purveyors as well as a wine program curated by Delta´s Master Sommelier Andrea Robinson.
This is the first time Alessi´s signature modern designs will appear in flight with a major airline. Over the next several months, Delta´s service teams, in collaboration with designers from Alessi will carefully ideate, design and test the new serviceware in flight before rolling them out in mid-2017.
Alessi has a long history of innovative, stylish and functional design. Their independent designers have created a wide range of unique products, many of which are featured in the permanent collections of museums around the world, including several at the Museum of Modern Art in New York City.