Deloitte´s global technology, media and telecommunications (TMT) practice has published its inaugural “2016 Global Mobile Consumer Trends” report, highlighting the increasing trends for connectivity and mobile phone usage across the board, the company said.
The report notes that both intensity in usage and ownership statistics are increasing–in some categories more than doubling–pointing to changing consumer behaviors, and a shift towards non-voice communications such as text and instant messaging.
Deloitte conducted a survey designed to gather information regarding consumer behaviors, trends and opinions for a broad range of wireless and mobility products and services across regions and specific countries. The results offer an extensive perspective of the mobile consumer climate, offering country and market-level comparisons, covering six continents, 31 countries, and 49,500 respondents, representing nearly 70 percent of the world´s total population.
The report found that in emerging markets, 93 percent of consumers look at their phone within an hour or less of waking up. Similarly, 14 percent of emerging market consumers check their phones at least 100 times a day.
Text and instant message are consumer favorites: Globally, amongst available mobile device applications, consumers are checking text messages and instant messages first in the morning. Although voice service remains the most commonly used application across the developed markets with 76 percent indicating usage in the last week, it is closely followed by text messages (74 percent).
The Global Mobile Consumer Trends report is based on the Global Mobile Consumer Survey covering six continents, 31 countries and 49,500 respondents, representing close to 70 percent of the world´s total population.
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