DealerSocket purchases Inventory+ from Dealertrack

DealerSocket said it has purchased Dealertrack´s suite of inventory management solutions including Inventory+, AAX and eCarList websites.

Inventory+ is an innovative and comprehensive inventory management solution that provides dealers unparalleled data insight and analytics with rich mobile and workflow capabilities. The Inventory+ TrueTargetâ„¢ and TrueScoreâ„¢ features enable dealers to win in the marketplace by helping them stock the right vehicles at the right time and at the right price.

Inventory+ allows DealerSocket to provide a more holistic view of the customer demand and the available vehicles that satisfy that demand. Merchandising vehicles and selling to interested customers will continue to innovate with DealerSocket´s investment.

DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, data mining, and inventory management solutions. Headquartered in San Clemente, Calif., DealerSocket employs more than 1,000 people, serves more than 10,000 dealerships and 300,000 active users in the United States, Canada and Australia.