Dallas Fort Worth International Airport refocuses brand

Dallas Fort Worth International Airport revealed its new brand, capturing the welcoming spirit of DFW as a global superhub and inviting customers to experience travel in new ways.

The new DFW brand and its tagline “Travel. Transformed.” were unveiled this week at the airport headquarters to employees and community members.

DFW Airport´s current brand was introduced more than 14 years ago. Since then, DFW has opened its world-class international Terminal D, Grand Hyatt and Skylink people mover, added over a dozen new airlines and new air service to five continents and has evolved from a national hub to a world-class global superhub.

DFW is the fourth busiest airport in the world in operations providing nonstop flights to more than 200 destinations. DFW serves more than 63 million passengers a year, nine million more than in 2001. Seventeen cargo airlines provide service to the world´s major cargo hubs from DFW.

The new DFW brand will be rolled out over the next three years, starting with employee attire, Skylink trains, ground transportation vehicles, signage and digital media, which were introduced today. Customers will ultimately see a completely redesigned look DFW´s web and social media presence.