CÃR Media, Inc. (OTCQB: CURM) (OTCBB: CURM) has appointed Bill Campbell, current CÃR media board member and founder of Barefoot Media, has been appointed chief strategy officer of the company, and he will also remain a member of the board of directors, the company said.
Campbell, a veteran digital executive with over 25 years of experience, is the founder of Barefoot Media LLC, a consulting firm focused on assisting companies with funding, digital strategy, business and financial modeling, licensing and negotiations. Barefoot´s clients extend across a wide range of verticals including digital music, streaming video, media, beauty and fragrance, packaged food products, clean energy, film and TV. He is also co-founder of Crossfade Partners, an innovation and strategy firm.
Prior to founding Barefoot Media, Campbell was senior vice president, global digital business, at Universal Music Group, as well as senior vice president, US digital business development at Sony Music Entertainment. His responsibilities in those positions included content licensing, new channel development, and strategic partnerships for the distribution of the labels´ content, including subscription services, a la carte downloads, mobile apps, streaming audio and video services, live audio products, D2C and cloud-based music services across a variety of content delivery platforms. His responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners´ revenue, evaluating and recommending investment opportunities, and exploring new technologies.
CÃR Media, Inc. is creating CÃR, a next generation social music experience, through the planned launch of CÃR Music, a social, mobile, and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services.