Crimson Hexagon expands data set

Social media analytics provider Crimson Hexagon has integrated anonymized and aggregated Facebook topic data into its platform through a collaboration with DataSift, the company said.

With access to anonymous and aggregated content data, Crimson Hexagon offers its customers real-time access to the topics and interactions of Facebook´s more than 1.55 billion monthly active users.

As a DataSift partner since October 2015, Crimson Hexagon now offers content data about activities, events, brand names and more shared on Facebook to help drive decision-making across the enterprise.

Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 700 billion posts, Crimson Hexagon´s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.

DataSift empowers application developers to maximize the value of Human Data, in real­time. Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada.