Cricket Wireless names new chief marketing officer

Cricket Wireless has appointed Tiffany Baehman as its new Vice President and Chief Marketing Officer, the company said.

Baehman brings more than 23 years of experience in consumer marketing, sales and operations. She is replacing Janna Ducich, who recently accepted a new position as Vice President and General Manager of AT&T Mobility for the New England region.

Prior to joining Cricket, Tiffany served as vice president and general manager of AT&T Mobility & Consumer Markets for the greater Philadelphia region, leading wireless operations that included more than 650 points of retail distribution across the region.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere.