Context Aware Encoding reduces bandwidth for Brightcove customers

Brightcove (NASDAQ: BCOV), the provider of cloud services for video, has announced that Young Hollywood has implemented its Context Aware Encoding, enabling the company to deliver an exceptional end-user experience to its audience while making more efficient use of bandwidth and saving on storage and video operations, the company said.

During the company´s first few weeks of use, Young Hollywood, saw a 20 percent savings in storage and a 17 percent savings in bandwidth, while its OTT channel, Young Hollywood TV, realized a 23 percent savings in storage and a 35 percent saving in bandwidth.

Context Aware Encoding is a patent-pending technology that uses machine learning to optimize encoding settings on a per-video and delivery context basis. The technology is proven to reduce storage and bandwidth costs associated with video delivery without compromising visual quality.

Brightcove is the global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company´s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit

Founded by R.J. Williams in 2007, Young Hollywood is the Celebrity and Lifestyle Network for Millennials. Young Hollywood is available on digital, social, television and mobile in over 160 countries and in over 120 million homes. In addition to financing, producing and distributing over 500 hours of original programming annually, the company´s activities include owning and operating several entertainment digital platforms, a 24/7 OTT Network and licensing the Young Hollywood trademark globally for a range of consumer products and services. For more information, visit