TelefÃ³nica, the global broadband and telecommunications provider with operations in Europe, and Central and South America, selected ContentWise, the TV UX automation, personalization, analytics and metadata experts, to power personalized recommendations, content discovery and search for its Latin America multiplatform video services, the company said.
TelefÃ³nica operates its video services under the Vivo TV and Vivo Play brands in Brazil and Movistar TV and Movistar Play brands in Chile, Peru, Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Nicaragua, Panama, Uruguay and Ecuador.
ContentWise integrates into TelefÃ³nica´s multiscreen VOD, Live TV and Catch-up offering across Latin America. The software powers personalized recommendations, intelligent search and content selections based on a viewer´s profile and preferences.
ContentWise is the UX automation solution for pay TV, broadcast, OTT and streaming operators. ContentWise helps its customers´ marketing, editorial and content acquisition teams predict user intent, personalize the watching experience, optimize content performance and automate programming.
TelefÃ³nica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. More information about TelefÃ³nica: www.telefonica.com.