comScore, Inc. (NASDAQ: SCOR) said its pre-bid technology solution, Bid Ratingsâ¢, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne, TubeMogul and Turn.
comScore Bid Ratings allows media buyers to surface quality programmatic inventory by bidding only on inventory that meets their campaign requirements. The solution is available in several global markets, such as Canada, France, Germany, Italy, Mexico, Spain, the U.K. and the US
comScore Bid Ratings is the first solution out of the company´s Industry Trust Initiative, a corporate program that seeks to bring trust and transparency to programmatic. Through Bid Ratings, media buyers can purchase inventory that is based on key comScore attributes, such as viewability, invalid traffic (IVT), brand safety, contextual categories, page content and site rank.
Founded in 1999 and headquartered in Reston, Virginia, comScore is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more.