ComScore (OTC:SCOR) has announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add ComScore´s local television measurement to MMi´s Circle AuditÂ® auditing system, the company said.
The addition of ComScore´s local television ratings into MMi´s system will help advertisers and agencies evaluate and verify deliverables and provide an additional choice for validation of their media purchases.
ComScore is a cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. ComScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, ComScore´s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers´ multiscreen behavior at massive scale.