comScore, Inc. (NASDAQ: SCOR) has agreed with DISH Network L.L.C to renew its integration of DISH´s TV viewing information with comScore´s TV measurement service, the company said.
The integration of DISH´s aggregated and projected TV viewing with comScore´s services will provide the industry with more dynamic measurement and holistic reporting.
DISH, a leader in addressable and advanced advertising, has been a partner of comScore (formerly Rentrak) for nearly 10 years, and was Rentrak´s first data partner with a national footprint. comScore provides DISH with an internal system to make programming, marketing and advertising decisions every day. comScore also helps DISH accurately measure addressable campaigns, allowing brands to deliver more relevant messages to viewers.
comScore provides cross-platform measurement that precisely measures audiences, brands and consumer behavior everywhere. It boasts 3,200 clients and a global footprint in more than 75 countries.
DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides approximately 13.897 million pay-TV subscribers, as of Dec. 31, 2015, with the highest-quality programming and technology with the most choices at the best value.