Comcast Spotlight Announces Two New Products to Bring Greater Addressability to TV Advertising

Comcast Spotlight, the advertising sales division of Comcast Cable, has announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients, the company said.

This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for advertisers.

Effectv offers clients customized advertising capabilities, known as CrossReach solutions, which combine the right product mix to meet the specific needs of every advertiser.

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit