Comcast has announced it will be the official cable television and communications partner of US Ski & Snowboard, the Olympic sports organization based in Park City, Utah, the company said.
America´s top Olympic skiers will showcase Comcast on their racing suits when the FIS Ski World Cup tour comes to America later this month, with stops in Killington and Beaver Creek.
The new multi-year partnership will feature the Xfinity brand on US Ski & Snowboard athlete uniforms at a range of high-profile events worldwide, increasing awareness of the partnership in markets globally with around-the-world broadcast coverage. Xfinity will also be the title sponsor of the women´s FIS Ski World Cup weekend at Killington Resort in Vermont Nov. 25-26, which will be carried on NBC and NBCSN. In addition, the brand will be an associated sponsor of the men´s FIS Ski World Cup Birds of Prey Race Week Dec. 1-3 in Beaver Creek, Colorado.
American Mikaela Shiffrin, a winner at Killington a year ago, will be out to defend her season long world cup title. At Beaver Creek, two-time US Olympic champion Ted Ligety will be favored in the giant slalom. Both events are important competitions up to the Olympic Winter Games PyeongChang 2018.
The deal provides Comcast with global sponsorship rights in the cable television and telecommunications category, use of US Ski & Snowboard´s logo and athletes, and a strong brand signage presence at Toyota US Grand Prix events, which serve as the Olympic qualifying series for freestyle skiing and snowboard.
US Ski & Snowboard has a strong stable of athletes who will vie for Olympic medals in South Korea. As part of the arrangement with the United States Olympic Committee, Comcast will be an official partner through Olympic Games Tokyo 2020 which includes the Olympic and Paralympic Winter Games 2018.
US Ski & Snowboard is an Olympic sports organization providing leadership and direction for tens of thousands of young skiers and snowboarders and elite athletes competing at the highest level worldwide, encouraging and supporting all its athletes in achieving excellence wherever they train and compete. The organization is based in Park City, UT.
Comcast is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation´s largest video, high-speed Internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless security and automation services to residential customers under the Xfinity brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.