Comcast NBCUniversal launches startup

Comcast NBCUniversal has launched The Farm Startup Accelerator, the latest initiative as part of LIFT Labs for Entrepreneurs, a multi-city entrepreneurial support program announced earlier this month, the company said.

Based in Atlanta, The Farm will offer a variety of programs to support and nurture select startups, including a 12-week accelerator directed by Boulder, Colo.,-based Boomtown.

The Farm Startup Accelerator will open applications for its first class later this summer, and the inaugural program will launch in early 2018. The Farm will focus on mobility, connectivity and communications companies while also actively considering other businesses that can benefit from the Comcast NBCUniversal/Boomtown partnership.

Comcast NBCUniversal tapped Boomtown to develop and manage The Farm because of the accelerator´s unique structure and approach.

The Farm will be located inside the new Comcast Central Division headquarters building that is under construction at The Battery Atlanta, a 60-acre development that will include SunTrust Park, the new home for the Atlanta Braves, as well as retail shops, restaurants, an office tower, hotel, entertainment venue, and residential units.

This will be Boomtown´s first accelerator outside of Boulder.

Comcast is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation´s largest video, high-speed internet and phone providers to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.

Boomtown aims to discover and support promising Healthtech, Internet, mobile, software and Internet of Things (IoT) startups. Boomtown has invested in more than 70 companies since its founding in 2014.