Comcast Advertising appoints chief financial officer

Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), has announced the appointment of Joel Armijo as senior vice president and chief financial officer.

In this position, Armijo will lead the creation and execution of the company´s financial vision, strategy and operations and work closely with Comcast Advertising leadership to drive business performance and success. He begins his new role this month and reports to Marcien Jenckes, President, Advertising, Comcast Cable.

Armijo has held senior leadership, finance and strategy roles across a variety of media sectors, including OTT, pay TV, cable, media, publishing and equity research.

Prior to fuboTV, Armijo was the CFO of AT&T´s AdWorks (now part of Xandr). Armijo moved over from the DirecTV side, where he was vp, revenue, strategy and planning, responsible for special projects. He helped drive key company initiatives on the addressable advertising front, including the launch of D2, a joint venture with Dish Network, focused on addressable political advertising, where he also served as a member of the JV´s operating committee.

Armijo joined DirecTV from Merrill Lynch, where he was an equity research analyst covering the pay TV and entertainment sectors. He also spent time on the firm´s equity sales and trading desk, providing industry coverage for the pay TV, entertainment, and telecom sector for Merrill´s institutional equity clients. He made the transition to Wall Street from Cablevision, where he was head of financial planning for the company´s cable entertainment and regional sports networks and professional sports teams.

Comcast Advertising, the advertising arm of Comcast Cable, is dedicated to bringing industry-leading television and video solutions to marketers. It is comprised of two primary businesses: Comcast Spotlight and FreeWheel. Visit to learn more.