Comarch to provide loyalty management technology for Saudi Arabian Airlines

Saudia Arabian Airlines has announced it has signed a 10-year contract with Comarch (WSE: CMR) to implement a loyalty management system designed for the Travel Edition of Comarch Loyalty Management (CLM 5), the company said.

The collaboration is the result of a process that started in 2018 when Saudia was looking for a new technology provider, one that had many years of experience in carrying out extensive loyalty projects for airline and travel companies.

Saudia´s requirements from a vendor and business partner was for there to be a focus on innovation and technology at every step of the customer experience. The company set forth to redesign and improve its existing Alfursan Loyalty Program. The aim was to move past the boundaries of traditional loyalty management programs and incorporate the latest customer engagement techniques to build stronger relationships with its clients. This is exactly what Comarch had to offer.

Comarch is a global provider of software-defined products and services for improving business efficiency.