Clickbooth has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business, the company said.
The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a stand-alone division and complement to its current suite of technology offerings in the performance marketing space.
Performance marketing is the engine that powers the Internet. In every new traffic channel (Native, Mobile, Social, etc.) or vertical (Health, Beauty, Finance, Dating, etc.) it´s the affiliate marketers that are the first movers, learning how to best drive value for advertisers and monetize the user base for publishers.
While Clickbooth provides affiliates with access to hundreds of curated offers to promote, ThriveTracker allows them to monitor the performance of their content, creatives and traffic sources, providing a full picture of their business.
Clickbooth is a recognized online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing. Founded in 2002, the company specializes in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email, contextual and search placements. Advertisers can access advanced targeting capabilities through the proprietary, patent-pending platform. The majority of the traffic is exclusive to Clickbooth, which is pioneering a programmatic approach to performance marketing through the use of machine learning and implementation of big data.
A venture which began in 2014, ThriveTracker allows users to track, analyze and optimize on dozens of custom meta data points and multivariate reports, all through a state-of-the-art user interface and backed by industry-leading customer support.