Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., was selected, through a competitive bidding process, for a new five-year deal with Milwaukee County´s General Mitchell International Airport (GMIA) to provide a comprehensive digital media network throughout the airport, the company said.
The new program, scheduled for installation Feb. 1, 2017, will reach nearly 7 million annual passengers by integrating terminal-wide state of the art advertising solutions.
The new advertising program includes two large format LED video walls; head on digital LCD network; sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays; and exterior terminal assets including jet bridges, parking deck and terminal exteriors.
GMIA is a medium hub airport owned and operated by Milwaukee County with non-stop flights to more than 35 cities and easy one-stop connections to over 160 cities worldwide, serving Wisconsin, northern Illinois and Chicago. It is the only airport in Wisconsin or Illinois served by all of the major domestic airlines, located five miles from downtown Milwaukee and 50 miles from the Chicago metro area.
Clear Channel Airports, a division of Clear Channel Outdoor Holdings, is an outdoor advertising company that currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports.