Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has signed a new 10-year partnership with Honolulu International Airport (HNL) to provide a comprehensive digital advertising network throughout the airport, the company said.
CCA is the first media company to offer an in-terminal advertising concession to HNL. The new advertising program will include state-of-the-art digital assets and experiential displays with an installation date of May 1, 2017.
CCA´s advertising program at HNL will feature highly integrated, custom fixtures that complement the architecture and passenger flow at the airport. In addition, the advertising concession will integrate a sense of place theming that incorporates visuals to reflect the island´s unique beauty. CCA´s media technologies are expected to attract local, regional, and global advertisers, reaching a sophisticated global passenger base.
Honolulu International Airport has recently experienced four record-breaking years of growth for Hawaii´s visitor industry. The state is also projected to reach a record number of air seats servicing Hawaiian Islands in 2017, indicating long-term sustainability for the Hawaii visitor industry. At any given time, an estimated 10,000 people are in the HNL airport complex as passengers, employees, or visitors, presenting a prominent platform for advertisers.
Clear Channel Airports currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 US markets with major airports.