Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Holdings, Inc. (NYSE: CCO) has announced it has been granted a partnership as exclusive advertising partner, giving airline passengers in Barbados access to marketing opportunities, the company said.
CCA will design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country. CCA will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal.
Brands benefitting from the GAIA´s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.
GAIA´s airport traffic for 2018 was 2.19 million reflecting the continued yearly increase from the dip in 2013 when there were 1.85 million passengers using the airport. GAIA offers daily flights to and from other Caribbean islands connecting to major cities in the U.S., Canada and Europe. GAIA provides about 26 international destinations including London, Manchester, Boston, New York, Miami, Fort Lauderdale, Charlotte, Frankfurt, Toronto and Panama and more.