Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., has announced it has signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at the Seattle-Tacoma International Airport (Sea-Tac), the company said.
CCA will transition Sea-Tac and its valued advertising partners seamlessly into a stunning, architecturally integrated media advertising network. CCA has been the premiere display advertising provider for Sea-Tac since 2007 and was awarded the new 10-year contract via a competitive request for proposal process against other major competing outdoor (OOH) media companies. The new partnership went into effect August 1, 2017 with the new advertising program launching in 2018.
The new partnership will include a highly integrated and aesthetically anchored design and fixtures that will compliment architecture and passenger flow at Sea-Tac, attracting global, national and local brands to reach its over 45 million annual travelers.
Sea-Tac and the city of Seattle continue to experience tremendous yearly growth with the Puget Sound region serving as home to some of the largest companies in the world including Amazon, Microsoft, Starbucks, Costco, Alaska Airlines, Nordstrom, Nintendo of America and multiple technology/e-commerce companies such as Expedia, Zillow, Concur and PayScale.
Operated by the Port of Seattle, Seattle-Tacoma International Airport (SEA, KSEA) is ranked as the 9th busiest US airport, serving nearly 45.7 million passengers and more than 366,000 metric tons of air cargo in 2016. With a regional economic impact of more than USD 16.3 billion in business revenue, Sea-Tac generates 171,796 jobs (109,924 direct jobs) representing over USD 2.8 billion in direct earnings and more than USD 565 million in state and local taxes. Twenty-four airlines serve 83 non-stop domestic and 24 international destinations. More information can be found by visiting www.portseattle.org.
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world´s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 US markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com