Airport advertising company Clear Channel Airports (CCA) announced on Monday that it has partnered with SapientNitro, an integrated marketing and technology services firm, to launch the latest version of “FlySmart: Be an Airport Insider,” a mobile travel application that provides information to air passengers.
The company said the FlySmart application combines SapientNitro’s mobile, marketing and technology expertise with Clear Channel Airport’s expertise in airports, air travel and airport technology, delivering a unique service to travelers, airports and advertisers. FlySmart has been enhanced to provide new features such as flight push notifications and Bing Maps capabilities.
FlySmart provides information about flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. It also monitors multiple flights across various trips in real-time and travelers are immediately notifies if travel details change. The app also provides consumer ratings about restaurants, shops and services at the airport.
The new FlySmart app will be available in 96 US and international airports including the official partner airports in Boston, Denver and Minneapolis. It is now available for free download from iTunes, Google Play and Blackberry App World for consumers using iPhone, Android and Blackberry phones.
Clear Channel Airports is a division of outdoor advertising company Clear Channel Outdoor Holdings Inc (NYSE:CCO). It currently operates more than 270 airport programmes around the world and has a presence in 32 of the top 50 US markets with major airports.
SapientNitro is part of Sapient (NASDAQ:SAPE) that combines multi-channel marketing and multi-channel commerce, to influence customer behavior across content, communication and commerce channels.