Clash of Kings, one of the top-grossing mobile games in the world, said it has tapped South Korean idol singer and television personality Hani for its first Asian marketing campaign that uses traditional media.
The first of several spots featuring Hani has premiered on television in South Korea.
Hani, better known as a member of the South Korean girl group EXID, is seen in a fantasy chainmail on a futuristic foreign planet background in her new commercial for the videogame Clash of Kings. Complete with a knight´s outfit, Hani wears armor and yields a sword, allowing her to blend right into the theme of the game.
The singer stars and cosplays as a warrior in the 15-second commercial, which has been uploaded on YouTube. Hani is role-playing as one of the fighters that go into battle in order to bring glory for their kingdom.
Clash of Kings is a free-to-play real-time strategy game released last year on Android and iOS, and it has been downloaded over 60 million times worldwide. It was developed by ELEX.