Cirrent launches automatic Internet connection service for smart Wi-Fi products

California-based Internet-connection company Cirrent has introduced a service to enable connected products–such as home thermostats and televisions–to connect to the Internet automatically and securely, right out of the box.

The difficulty of getting products connected to Wi-Fi is a fundamental barrier to the adoption of connected products, and results in lost sales, high support costs, and high returns. Cirrent addresses these issues head on by making products secure, reliable, and easy to use, which adds directly to the bottom line of the product companies.

Today, Cirrent is teaming with broadband providers in the US and Western Europe who have created millions of home hotspots which provide a separate, secure Wi-Fi connection that is managed independently of the subscriber´s private network. Cirrent helps companies that make Wi-Fi connected products use these hotspots to connect their products automatically.

Cirrent not only makes it easier for connected product manufacturers to connect their products to the Internet, it also improves security. Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. Cirrent provides multiple levels of security and enables products to connect to Wi-Fi outside of a customer´s private network, keeping personal data safe.

Cirrent was founded by Internet of Things veteran Rob Conant, who was previously CMO at Trilliant, a smart grid communications company.

Founded in 2014 and located in San Mateo, California, Cirrent´s mission is to make Internet‐connected products simple and secure for mainstream consumers, and to make it easy for product companies to add value by connecting their products to the Internet.