Circa LLC has launched its new website, offering video-rich news and entertainment for new-generation consumers demanding video-first, personalized content, tailored for their mobile devices, the company said.
The company said Circa is powered by technology called atomization that transforms every mobile screen into a self-discovery opportunity. Circa allows users to read the same documents reporters used to build the story, watch video out-takes of an interview, test knowledge of complex issues, donate to charitable causes, and drive a 360-degree news experience at Circa 360. Each atom integrates and embeds video, polls, quizzes, documents and 360 experiences.
The company said it will offer a variety of exclusive content online and in social media, including breaking news, animated news shorts, daily humor skits, in-depth interviews and short and long-form documentaries.
Circa said it plans to launch the Circa app for iOS and Android devices that will extend Circa´s functionality in the mobile environment, including user personalization of their news, entertainment and humor experiences by following specific stories or topics through use of a follow feature that auto-alerts when new content is issued.
Circa is an independent company funded by Sinclair Digital Ventures, a subsidiary of Sinclair Broadcast Group, Inc. (NASDAQ: SBGI. Sinclair is a large television broadcasting company that owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 484 channels.