Cigna pregnancy app enables improved health and lower costs

Global health service company Cigna has launched the new Cigna Healthy Pregnancy app to better connect individual customers to Cigna´s suite of health benefits including the Cigna Healthy Pregnancies, Healthy Babies maternity health engagement program, the company said.

The Cigna Healthy Pregnancies, Healthy Babies program has shown to positively impact health outcomes for pregnant women and their babies.

In 2016, 53 percent of eligible Cigna participants enrolled during their first trimester, with only 10 percent of these women experiencing preterm deliveries. In addition, there was a 79 percent full-term pregnancy rate among women identified to be at-risk for preterm delivery. Improving the likelihood of full-term pregnancies also improves affordability, with more than USD 2,000 in average savings per participant and nearly USD 43,000 saved per participant identified as at-risk for preterm delivery.

App developer Wildflower Health reports that more than 66 percent of app users registered during their first trimester, and stayed engaged in the app by regularly accessing content within the app. This includes about 60 percent of users taking the app´s pregnancy health assessment survey, which identifies potential high-risk pregnancies and connects them to relevant resources2.

Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Cigna Health and Life Insurance company, Connecticut General Life Insurance company, Life Insurance company of North America, Cigna Life Insurance company of New York, or their affiliates. Visit www.advancinghealthcare.com.

Wildflower grows healthy families by making intelligent connections between consumers and their healthcare. We simplify healthcare every day, helping families manage the health needs of moms, dads, kids and aging parents on one shared mobile application. Our mobile-based enterprise software serves as a digital catalyst for our clients, improving clinical outcomes and operational efficiency, while increasing engagement, satisfaction and loyalty. Visit us at www.wildflowerhealth.com.