Chocolate by Vdopia has partnered with Pixalate Inc. to assist its ifilter programmatic technology in pre-bid fraud prevention, the company said.
The partnership focuses on Chocolate by Vdopia´s ifilter technology, which filters auctions in the marketplace to match the active demand with quality supply.
Vdopia said it has enhanced its ifilter product to be able to integrate with industry leading partners like Pixalate to enable us to maximize marketplace performance and scale globally. Pixalate´s fraud protection suite can combat mobile ad fraud, blocking non-human traffic in mobile apps and devices.
Chocolate by Vdopia is a global programmatic buying and selling platform for mobile video advertising. Chocolate is Vdopia´s mobile video-only programmatic platform powered by .VDO technology.