China Eastern adopts Sabre's new strategic fare analyzer

Sabre Corporation (NASDAQ: SABR) has announced that long-term partner China Eastern has become the first airline to adopt Sabre´s new Strategic Fare Analyzer technology, designed in collaboration between China Eastern and the Sabre Operations Research and Data Science Consulting team, the company said.

With no comparable solution available in the market, Strategic Fare Analyzer can assist decision makers at any airline in evaluating different fare strategies and their estimated impacts.

Initially developed specifically for China Eastern, Sabre Strategic Fare Analyzer is a decision support tool that facilitates pricing analysis, helping airlines identify improvements in their fare prices as the market fluctuates and in conjunction with revenue and sales budgeting targets. This partnership marks the beginning of a new approach to fare pricing, helping the airline to satisfy their business needs, increase revenue and sharpen their competitive edge.

Sabre Corporation is the leading technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.

China Eastern Airlines, one of the biggest airlines in China, is headquartered in Shanghai. China Eastern is the sixth largest airlines, and serves 110 million passengers per year. China Eastern operates a modern fleet of aircraft that includes more than 650 aircrafts with an average age of less than 5.39 years.