Cheetah Mobile (NYSE: CMCM) and Cheetah Conservation Fund (CCF) said they are participating in a new media campaign, Save Our Wildlife, to promote awareness for endangered species as part of their joint efforts to save the cheetah.
“The cheetah is engaged in a race against extinction. It´s our duty and an honor to protect all wildlife species, but especially the cheetah, as we have chosen this animal to represent our company,” said Sheng Fu, Cheetah Mobile´s President and CEO. “We welcome opportunities to take on a leadership role and support important initiatives like this. With more people aware of the cheetah´s plight, we have a greater chance of helping save it.”
The new awareness campaign launches today with print and digital components. A special print insert in the weekend edition of USA Today is on newsstands in New York, Los Angeles, Washington, D.C. and Baltimore, Maryland Aug. 28-30. The Save Our Wildlife website also launches today and can be viewed at www.savingourwildlife.com.