Cheetah Mobile, Carnegie Mellon University seek improved mobile advertising

Cheetah Mobile (NYSE: CMCM) said it has partnered with Carnegie Mellon University, and will research innovative mobile advertising techniques prioritizing the user experience while still seeing increased results.

To kick off the partnership, Cheetah Mobile is sponsoring the flagship practicum course for the Information Networking Institute (INI) Master´s program at Carnegie Mellon´s Silicon Valley campus this semester.

This collaborative working relationship with a top university in the US has been a goal of Cheetah Mobile´s CEO, Sheng Fu.

“I´m thrilled that our company has the opportunity to join with Carnegie Mellon for new perspectives in mobile advertising,” said Cheetah Mobile CEO Sheng Fu. “The university and its students will be a great asset in tackling the challenges being presented by the mobile industry.”

Cheetah Mobile is a leading mobile internet company. As of June 2015, it had approximately 494 million mobile monthly active users.