Mobile app developer Cheetah Mobile (NYSE: CMCM) has officially partnered up with Kiip, a mobile rewards platform, the company said.
Cheetah Mobile has integrated Kiip rewards into its first-party apps, including Clean Master, Battery Doctor, CM Security, and Piano Tiles 2. This partnership will bring scale to “moments marketing” globally, while engaging Cheetah Mobile´s presence in APAC to help expand the model with more brands regionally there.
To do this, the Kiip platform is being white-labelled as “Cheetah Moments,” and operations in Asia involving Cheetah Mobile´s apps will operate under that name.
Cheetah Mobile´s Global Business Development team will also assist Kiip to expand the size of their network by offering the “Cheetah Moments SDK” to publishers across the globe, predominantly in APAC as well. This partnership will also enable Cheetah Mobile´s global sales team of 100+ to sell into Kiip´s placements within Cheetah Mobile´s first party apps, as well as Kiip´s network of 4,000+ apps.
Kiip has been the leader of rewarding mobile users during in-app moments since 2010, while Cheetah Mobile, founded in 2010, has more than 635 million monthly active users.
Cheetah Mobile is the world´s leading mobile security and utility app developer. Its flagship products include Clean Master, the world´s No. 1 cleaning app, and also CM Security, the world´s top anti-virus and privacy protection app.
As of December 31, 2015, Cheetah Mobile had approximately 2.34 billion global installations and 635 million global mobile monthly active users. Five of Cheetah Mobile´s products have entered the top 40 in Google Play´s global top app charts.
Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile apps. This innovative approach to mobile marketing creates meaningful engagements driven by positive emotion between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, Digital Garage, IPG and others, the company has raised USD24 million in funding to date.