Cheddar, the post cable networks company, has launched CheddarU, a live news network on college campuses, across 1,650 TV screens on more than 650 universities, the company said.
The channel will be fully distributed to all campuses by August 1. Acquired from Viacom in May 2018 and previously known as MTVU, CheddarU now runs on campuses across the country, making the live news network the #1 digital out of home network among A18-24.
Content on the network includes headline news coverage, top interviews with business executives and influencers, and student special features. Cheddar is producing and airing “Student Spotlight” series, slated to begin running August 20, that will explore unique student stories, and is building a network of student correspondents to contribute to CheddarU reporting.
NCC Media, which is owned by Comcast, Spectrum, and Cox Communications, is selling advertising inventory on CheddarU. Pandora and Chegg are already launch partners.
CheddarU screens are currently available for viewing in campus cafeterias, gyms, and additional public spaces, as well as a dedicated 24/7 cable channel on over 300 cable systems. Students can also enjoy the network on their own smartphones and laptops for free by simply registering with Cheddar using their school email address. Signups will begin August 15 at CheddarU.com.
Cheddar is the post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitter, 60% of smart TVs in the US, and Facebook.