Online travel agency CheapOair has announced the introduction of the second iteration of its 2018 Go Ahead, Be Cheap campaign with a new tv sport that asks viewers to Look Who´s Cheap Now, the company said.
Two years ago, the leading online travel agency, introduced their first-ever brand positioning strategy with a campaign that revolved around the tagline Go Ahead, Be Cheap. This concept aimed to transform the idea of cheapness into a celebration that featured the many positive aspects of being cheap with a focus on the freedom that comes from saving money on airfare. The successful campaign was well received by the public and contributed to CheapOair experiencing significant year-over-year growth.
Building on the foundation of its predecessor, the Look Who´s Cheap Now television commercial highlights how travelers have benefited from adopting the mantra of cheapness.
The new spot launched on YouTube, national cable, and network television in mid-September.
CheapOair is an online travel agency that specializes in providing cheap flights and great last-minute flight deals for travelers worldwide.
Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat.
Rogue Producer is an independent, Centralized Production Department that partners directly with marketers to outsource the execution of all production needs.