ChannelMeter, Inc., the online video analytics platform, has unveiled the ChannelMeter Creator and Influencer Management Suite, the company said.
This new SaaS platform allows multi-channel networks (MCNs), digital media companies, creator networks, agencies, and now brands to automate large portions of their creator operations.
YouTube creators have grown considerable market influence, as their targeted reach becomes opportunity for media companies and brands. According to a recent Altimeter study, 73.9% of brands prefer to work directly with influencers or their management. Specifically, video influencer content is expected to grow the most with 82% of brands expecting to spend in this segment.
ChannelMeter is a complete platform for online video network and creator management. Venture backed and headquartered in San Francisco, ChannelMeter´s investors include Artis Ventures, Strong Ventures, Sazze Partners, Primer, Pulsar Ventures, Turner Broadcasting, Matter.VC and 500 Startups.