African aviation group Ethiopian Airlines has partnered with CellPoint Mobile a leading provider of sales and payment-side technology solutions to provide more payment options and an improved mobile user experience to its passengers, the companies said.
By partnering with CellPoint Mobile, Ethiopian Airlines is elevating the reach, effectiveness and efficiency of their mobile sales channel, a key driver of both flight and ancillary revenue. The carrier will also be able to add many new alternative payment methods (APMs) to its mobile app that resonate with its passengers, firstly with AliPay and WeChat Pay, China´s dominant APMs.
With this partnership, Ethiopian Airlines hopes to capture an even larger share of Africa´s international travel market, which reached approximately 18 million travelers in 2017 with Chinese tourists exceeding 11.6 million, a nearly 50% growth rate per year since 2010.
The solution CellPoint Mobile is providing to Ethiopian Airlines — the Velocity payment platform — is a full merchant-side payment control environment built specifically for the travel industry. Velocity´s comprehensive platform enables immediate access to multiple PSPs, acquirers and global consumer wallets and APMs.
CellPoint Mobile provides airlines, ground and sea transportation providers, hospitality firms and travel companies across the globe with flexible, configurable solutions that help them collect revenues from the mobile channel and profitably manage interactions and transactions from both the selling side and the payment side.
Ethiopian Airlines is the fastest growing Airline in Africa. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.