Cebu Pacific boosts web performance, online experience

Cebu Pacific (PSE: CEB), a low-cost airline in the Philippines, is using the Limelight (Nasdaq: LLNW) Content Delivery Network (CDN) to provide a flawless online booking experience for customers across the globe, Limelight said.

Cebu Pacific pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers who are willing to forego the extras for fares.

Since 1996, the airline has flown more than 140 million passengers across 37 domestic and 29 international destinations, spanning Asia, Australia, US and the Middle East.

Limelight´s CDN is improving the average web response time in East Asia by 44 percent and global delivery performance by 61 percent. Online booking is now faster and more reliable, which has significantly reduced customer complaints.

Cebu Pacific is a low-cost airline in the Philippines. It pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers who are willing to forego the extras for fares.

Limelight Networks enables audiences to manage and deliver digital content, on any device. The company´s award winning Limelight Orchestrate platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs.