To welcome the Year of the Monkey, Cathay Pacific Airways USA today launched its #MyChinaExperience Tumblr blog at cathaypacific.tumblr.com, the third part of a multi-layered digital and online campaign to inspire and celebrate the diversity of travel in China.
Following the popularity of the initial campaign, this is the Hong Kong-based airline´s first blog, and its first US campaign centred on travel to mainland China.
Created to engage, encourage wanderlust and introduce intrepid travelers to the many wonders of China, the #MyChinaExperience Tumblr will feature unique content curated by Cathay Pacific, including photos, essays, articles, videos and more from contributors of all backgrounds.
Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada.
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