Cathay Pacific, Equinox digital magazine partner to launch wellness content hub

Cathay Pacific USA has partnered with online digital magazine, Furthermore from Equinox to launch Well Packed, a wellness content hub showcasing premium content around the integration of wellness and world travel, the company said.

Under the theme of Well Packed, the content hub features video and articles including a bespoke travel and wellness guide, called The Jet Lag Bible, which serves content essential to the lifestyle of the contemporary, mindful traveller.

The launch video, which was shot in Hong Kong and Thailand, and takes viewers on a visual journey demonstrating how three passionate individuals, whose careers involve frequent travel, are able to maintain their healthy and active lifestyles.

Shot in Hong Kong and Thailand with hotel partners Mandarin Oriental Hong Kong and Six Senses Yao Noi in Phuket, each location provides a setting that enhances the message of the video with an emphasis on integrating wellness into every aspect of their guests´ stay and beyond.

Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada: Boston, Chicago, Los Angeles, New York (JFK), Newark Liberty, San Francisco, Vancouver and Toronto.

Furthermore from Equinox is a digital publication for high performance lifestyle content. Formerly Q By Equinox, the newly branded Furthermore site launched in January 2016 and delivers science through proprietary articles, photography and videos that combine in-house fitness and wellness expertise.