Careem accelerates middle east ride sharing

Orange Business Services has signed a contract with Careem, the MENA region´s leading ride-hailing company, to provide network and contact center services, the copmany said.

A start-up now valued at more than USD 1 billion and the only tech unicorn in the Middle East, Careem is rolling out its services across key markets of the Gulf Cooperation Council (GCC), as well as in Egypt and Jordan.

Careem was created in the Middle East in response to specific regional transportation challenges. For example, in Saudi Arabia half of the population is unable to drive. At the start of operations in 2013, Careem opened in a new city every three months. Today, by using the Orange Business Services flexible IP network with a digital call center solution, the company can open up in a new city in just one day.

Careem´s customers order a car service from a digital app, and the company can manage calls from customers easily and cost effectively, regardless of where they are physically located. The customer can track the progress of their driver in real time via the Careem App and make payments automatically without having to worry about carrying cash.

The three-year contract includes network services to connect Careem´s corporate offices in Cairo, Dubai and Paris seamlessly. In addition, the Orange contact center solution enables Careem to reduce fixed voice costs and route calls.. The company started with two call center agents and today has grown to more than 400 agents managing over 10,000 calls a day from more than 80 cities across 13 countries in the region.

Careem is the region´s leading ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app, on the web and through a call center. Careem is a pioneer in the region´s ´sharing economy´ — its mission is to make people´s lives simpler, create millions of jobs, and to BeCareem — to be kind, generous, and inspiring as we move the region towards better living. Established in July 2012, Careem operates in more than 80+ cities across 13 countries in the broader Middle East, including North Africa, Turkey and Pakistan.

Orange Business Services, the B2B branch of the Orange Group, and its 21,000 employees, is focused on supporting the digital transformation of multinational enterprises and French SMEs across five continents. Orange Business Services is not only an infrastructure operator, but also a technology integrator and a value-added service provider.

It offers companies digital solutions that help foster collaboration within their teams (collaborative workspaces and mobile workspaces), better serve their customers (enriched customer relations and business innovation), and support their projects (enriched connectivity, flexible IT and cyberdefense). The integrated technologies that Orange Business Services offer range from Software Defined Networks (SDN/NFV), Big Data and IoT, to cloud computing, unified communications and collaboration, as well as cybersecurity. Orange Business Services customers include over 3,000 renowned multinational corporations at an international level and over two million professionals, companies and local communities in France.