Calysto Communications aligns business plans with marketing results

Calysto Communications, a global marketing communications agency specializing in raising awareness for the mobile, wireless, telecom, IT and IoT industries, has launched a new executive-level service offering, christened the Strategic Business Frameworkâ„¢, the company said.

This critical service identifies the fundamental value proposition, strategic positioning and key messages for a company for all its audiences, including customers, investors, partners, employees, potential buyers, analysts and media.

Establishing who a company is and effectively communicating that strategic positioning is key to its success. With a methodology built from years of marketing best practices and client input, Calysto´s Strategic Business Frameworkâ„¢ includes the most significant deliverables that define a company´s value to the market.

The framework outlines who a company is, what it stands for, how it´s different, and how it is going to market. These services are typically offered from the likes of Accenture, PWC, Deloitte, or the industry analysis firms such as Gartner, IDC, Forrester as well as boutique firms and individual consultants.

Calysto is a global marketing communications agency that specializes in raising awareness and driving value for companies in the mobile, wireless, telecom, IT and IoT markets. Founded in 1999, Calysto has focused solely on these industries.