Calix Revenue EDGE Increases Potential for Service Provider Marketers

Calix, Inc. (NYSE: CALX) has announced the quarterly release of enhancements to the Revenue EDGE solution, which enables communication service providers (CSPs) to deliver the ultimate experience to broadband subscribers, the company said.

The enhancements impact Calix Marketing Cloud, EDGE Enablement, and the BLAST ultimate Wi-Fi experience–all components of the Revenue EDGE–and allow CSP marketing teams to quickly customize, launch, and scale targeted marketing campaigns, as well as increase campaign take rates and drive revenue.

The updates to Calix EDGE Enablement introduce a new electronic content builder (ECB) that enables CSPs to customize marketing collateral online with a few simple clicks. The ECB gives CSPs of any size increased agility to respond to rapidly evolving subscriber needs. Marketers can first use Calix Marketing Cloud to mine insights, then use the ECB to swiftly create, launch, and scale branded marketing campaigns to maximize resources and drive improved ROI–all while keeping their own brand front and center.

Calix is the global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow.