Cable ONE rebranding as Sparklight

Cable One, Inc. (NYSE: CABO) has announced that it will be rebranding as Sparklight beginning in the summer of 2019, the company said.

According to Laulis this change reflects the company´s transformation from its origins as a traditional cable company to a full-service provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community.

The name Sparklight illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise — connecting people to what matters.

Cable ONE is among the 10 largest cable companies in the United States and a broadband communications provider. Serving residential and business customers in 21 states, Cable ONE provides consumers with a wide array of communications and entertainment services, including high-speed Internet and advanced Wi-Fi solutions, cable television and phone service. Cable ONE Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.